In Honor of World Photography Day: A Look Back at Gold Key Events Through Images

In honor of World Photography Day let’s shine our lens on events Gold Key Events produced in the past but through the process of picture and of course the experience of an immersive Gold Key Event the soirees still live on.

World Photography Day dates back to August 19, 1839 when the French government purchased the patent for the Daguerreotype (a photographic processes developed by Joseph Nicèphore Nièpce and Louis Daguerre two years prior) and announced it as a gift “free to the world”.

The is where it gets interesting.

The Daguerreotype was not the first process to produce a permanent photographic image. It wasn’t? No! The first image was captured in 1826 using a process called Heliography by Nicèphore Nièpce and titled ‘View from the Window at Le Gras’.

View from the Window at Le Gras

‘View from the Window at Le Gras’

Ah the French. “Why August 19th, 1839?” you ask. The date officially became World Photo Day because it’s the date the French bought the patent for what was in their eyes the “most practical process” and felt responsible for “gifting it to the world”. Merci!

LIGHTS! CAMERA! SHOWTIME! 

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3 days, 5 events, 1 blowout party at VIP Room with a performance by Reverend Run.  Sponsored by Belvedere in the center of Cannes Film Festival

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The best ideas start with a dream. While planning a jazz aged speakeasy event for Chivas Regal in New York City, Taylor dreamt of a woman dressed only in pearls. Come event day the dream became a beautiful reality. 

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Inspired by Stolichnaya’s Most Originals advert campaign we created a one night pop-up nightclub with 3 phases of color taking off with all white everything (food, decor, ambient music) and ending in an immersive rainbow adult playground (live painting, projection mapping, vodka cocktails aplenty). Performance by Cherub. Digital Art by Red Paper Heart. Sponsored by Stolichnaya in New York City.